Leo Burnett London Reveals a Bold New Visual Identity That Includes Its Founder’s Iconic Glasses

Founding father still evident in rebrand

The new images represent Leo Burnett's "core values." Leo Burnett London

Leo Burnett London has pivoted decisively into the 21st century with a new visual identity. The bolder, more modern design pays tribute to the agency’s namesake—Burnett founded the agency in Chicago in 1935—by including his iconic black glasses.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.