Lee Clow Announces Retirement and Looks Back on a Career That Helped Define Advertising

'I did everything, had a great ride and got to stay longer than most'

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Today, one of advertising’s leading lights officially hung up his hat.

Lee Clow—the legendary creative behind such campaigns as “Think Different,” the Energizer bunny and the Taco Bell chihuahua—has retired after 50 years in the business, 30 of which he spent turning Apple into a case study on the effectiveness of creative marketing.

“During his long partnership with Steve [Jobs] and Apple, Lee told powerful visual stories that elevated new technologies with the passion, creativity and ingenuity that define our own humanity,” read a statement from Apple CEO Tim Cook.

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