LeBron James Will Introduce GMC's Electric Hummer in 30-Second Super Bowl Ad

Leo Burnett Detroit is the agency behind 'Quiet Revolution'

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GMC will introduce the new electric Hummer EV with a 30-second Super Bowl ad entitled “Quiet Revolution.”

The carmaker announced its entry into the Super Bowl this morning, which it was widely speculated would promote the return of the Hummer as an electric vehicle, and released a series of teasers. GMC also confirmed that the ad, titled “Quiet Revolution,” will feature LeBron James.

“Quiet Revolution” will hype several aspects of the powerful vehicle, including its 1,000-horsepower engine, with the ability to go from 0 to 60 miles per hour in three seconds.

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