Black Women Influencers Were Being Left Out, so This Marketer Built an Agency for Them

How the founder and CEO of Black Girl Digital turned her personal passion into her professional purpose

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LaToya Shambo was used to being the only Black woman in rooms that advocated for the same faces in marketing campaigns—the typical white, thin determinants of beauty and success. But it wasn’t until 2011, when she was hit by a vehicle while crossing the street and holding her newborn, that she decided to do something about it. 

Surviving that accident, spending months in rehab and her entire maternity leave in a cast changed Shambo’s life forever. “During

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This story first appeared in the April 4, 2022, issue of Adweek magazine. Click here to subscribe.