Brand Purpose

Las Vegas Delays Activating New Slogan After the Death of Kobe Bryant, His Daughter and Others

New ad ran as scheduled during Grammys

A black and white close-up of Kobe Bryants jersey — The Las Vegas Convention and Visitors Authority is holding off on rolling out more of the new campaign.LVCVA via Twitter

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Last week, the Las Vegas Convention and Visitors Authority (LVCVA) revealed it was switching up its iconic slogan, “What happens here, stays here.” While R&R Partners’ principal and CEO Billy Vassiliadis wouldn’t tip the slogan, the smart money was on “What happens here, only happens here.”

On last night’s Grammy Awards, that exact slogan came to light. However, in light of the tragic death of Kobe Bryant, his daughter Gianna and seven others in a helicopter crash, the LVCVA has opted to delay any activations around the new slogan and campaign.