Voice

A Lesson in Friendship: Always Reply to a Media Pitch

Remembering Larissa Faw, Adweek's agencies editor

Larissa Faw's headshot over a dramatic night view of St. Patricks Cathedral from above from early in the morning. Madison Avenue is directly below and looking west along 50th street and 51st street.
'Larissa was one of those rare reporters, at least to me, who treated me like a human being from the get-go,' John Casey writes.Getty Images
Headshot of John Casey
By John Casey

August 10, 2021

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

I’ve been in public relations for more than 30 years. During that time, I have dealt with hundreds of reporters from myriad beats and walks of life. I always kept the relationships professional with all of those media contacts, though occasionally crossing the line by meeting for drinks or sharing stories about our personal lives.

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Headshot of John Casey

John Casey

John Casey is an editor-at-large and lead columnist at The Advocate.

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