A Lesson in Friendship: Always Reply to a Media Pitch

Remembering Larissa Faw, Adweek's agencies editor

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I’ve been in public relations for more than 30 years. During that time, I have dealt with hundreds of reporters from myriad beats and walks of life. I always kept the relationships professional with all of those media contacts, though occasionally crossing the line by meeting for drinks or sharing stories about our personal lives.

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