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Dairy brand Land O’Lakes first changed its controversial logo, and now the 100-year-old brand has chosen new creative and media partners, naming Battery and Havas Media the agencies of record for its dairy retail brands.
The announcement comes on the heels of the farmer-owned cooperative’s 100th anniversary and recent hire of CMO Heather Malenshek.
Los Angeles-based, Havas-owned creative agency Battery will lead the charge on creative strategy and execution, while Havas Media will be responsible for all media buying and planning for the brand’s butter, cheese and licensee products.
Changes in agency and aesthetic
Minnesota-based Land O’Lakes changed agencies in 2015 when the Martin Agency took over from Minneapolis agency Mithun after 80 years, though the Martin Agency has not worked on the dairy vertical brands in a creative AOR capacity since 2019, according to the agency.