L.A. Ad Agency Legend Peter Dailey Dies at 87

He founded Dailey & Associates in 1968

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Peter Dailey, who founded Los Angeles-based agency Dailey & Associates in 1968, died last Saturday at the age of 87 in his Pasadena, Calif., home.

Along with Jay Chiat and others, Dailey was one of the pioneers of the Los Angeles advertising scene.

Before founding his own shop, where he served as chairman and CEO, he worked at Foote, Cone and Belding and Campbell Ewald. IPG acquired Dailey in 1983 when it was still the world’s largest holding group; the agency regained its independence last year after completing a buyback.

In addition to his career in advertising, Dailey was very active in Republican politics, serving as media advisor to Richard Nixon during the 1972 presidential election and Ronald Reagan in the 1980 election.

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