Kroger Names Dentsu Aegis Network Team as First Integrated Media Agency of Record

A fresh@dentsu unit, led by 360i, will handle the $180 million account

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Kroger has selected a dedicated fresh@dentsu Dentsu Aegis Network unit led out of 360i as its first integrated media agency of record (AOR), following a review.

360i had previously worked with Kroger in a performance capacity and supporting some social media, 360i chief media officer Doug Rozen explained.

“We’re really excited and honored to be working with Kroger in an even greater capacity. They are at an interesting crossroads with consumer behavior right now. They have an amazing path to their transformation, unique data and an understanding of how consumers behave,” he said.

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