Kroger Names Dentsu Aegis Network Team as First Integrated Media Agency of Record

A fresh@dentsu unit, led by 360i, will handle the $180 million account

Kroger and Dentsu Aegis Network logos
Kroger spent over $179 million across measured media channels last year. Kroger, Dentsu Aegis Network

Kroger has selected a dedicated fresh@dentsu Dentsu Aegis Network unit led out of 360i as its first integrated media agency of record (AOR), following a review.

@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.