Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
At the beginning of 2019, Kroger began searching for its first-ever creative agency of record (AOR) to unify messaging across its core grocery brand and the several other chains it owns across the country. In July, the nation’s second-largest retailer with more than $120 billion in sales chose DDB New York.
Today, the creative AOR finally got to unveil its work, when Kroger launched a wide-reaching brand refresh that includes a new version of its logo and positioning statement, and a substantial overhaul of the brand’s look and feel.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in