Kristen Bell Stars in Delightfully Funny and Relatable Ad for Her Own CBD Skincare Brand

Wieden+Kennedy's spot is one for the frazzled parents

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Modern parenting involves watching kids TV shows on repeat, stepping on Lego bricks and trying not to lose your mind while juggling the stresses of keeping small humans alive. At least that’s how it’s depicted in Wieden+Kennedy’s latest spot for CBD skincare product Happy Dance, a new brand co-founded by actress Kristen Bell and luxury CBD stalwart Lord Jones.

The new brand comprises a range of CBD-infused, vegan, cruelty-free beauty creams and bath bombs created by Bell and a team of CBD pioneers at Lord Jones, an early pioneer of the hemp beauty market, which first launched in Sephora in 2019.

Happy

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in