Accounts

Kraft Heinz Sends Kraft Mac and Cheese, Philadelphia Cream Cheese Creative Accounts to Droga5

CP+B and Leo Burnett formerly handled work for the brands

kraft-droga5-content-2018 — A source close to the matter claims that Droga5 has been named as agency of record for both brands.

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The Kraft Heinz Company has selected Droga5 as its new creative agency partner for its Kraft Mac and Cheese and Philadelphia Cream Cheese brands. The selection came without a review.

“Kraft Heinz continues to build new partnerships and models to adapt to the changing consumer landscape,” Kraft Heinz U.S. head of brand and innovation Michelle St. Jacques said in a statement. “We are excited to be partnering with Droga 5 on these iconic Kraft Heinz brands.”