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Kraft Heinz has instituted a review of its global media account, as its contract with Publicis Groupe’s Starcom is ending this year.
“Our contract with Starcom Worldwide is expiring this year, so Kraft Heinz is exploring opportunities for its global media planning and buying operations to ensure we are positioned for success in 2021 and beyond,” a Kraft Heinz representative said in a statement.
Starcom is defending in the review, with Omnicom Media Group also participating, according to sources with knowledge of the process.
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