Accounts

Kohl's Puts Its $240 Million Media Account Up for Review

The evaluation comes as the retailer is under pressure from activist investors to sell

It's thought that Kohl's put the account into review late last year.Kohl's

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Kohl’s has put its media account into review, Adweek has learned. Publicis Groupe’s Zenith has previously held the retailer’s media account for the past nine years.

Sources familiar with the review told Adweek that Kohl’s began the review late last year and sent RFPs to multiple holding companies. Kohl’s last awarded its media business to Zenith in March 2013 after putting the account, which Universal McCann previously held, into review in 2012. Zenith deferred comment about the review to the client, and Kohl’s did not provide details beyond confirming the review.

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