Kinetic Names WPP Veteran as New Global CEO

Marc-Antoine De Roys takes over for Mauricio Sabogal

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

WPP-owned out of home (OOH) and experiential-focused agency Kinetic has a new global chief executive.

Marc-Antoine De Roys

Marc-Antoine De Roys, a veteran of the WPP organization who formerly served as global chief financial officer and chief operating officer for tenthavenue, will take on the role, effective immediately. Mauricio Sabogal is stepping down from the position to pursue “personal entrepreneurial projects,” according to a press release.

De Roys spent nearly seven years with tenthavenue, following almost a decade with WPP media agency GroupM as COO and CFO for France and then COO for search and performance marketing in the EMEA region.

“Kinetic has challenged the industry to stretch the definition of what OOH can be for brands, has shown itself to be on the vanguard of dynamic, and context-aware media solutions,” De Roys said in a statement.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in