Accounts

Kimberly-Clark Launches Global Creative Review, Forcing WPP to Defend a Major Account

CPG giant spends up to $800 million across brands

The company has not held a formal review in several years.Kimberly-Clark, Getty Images
By Patrick Coffee

March 2, 2018

CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio.

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

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