Kimberly-Clark Launches Global Creative Review, Forcing WPP to Defend a Major Account

CPG giant spends up to $800 million across brands

The company has not held a formal review in several years. Kimberly-Clark, Getty Images

CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.