Kimberly-Clark Launches Global Creative Review, Forcing WPP to Defend a Major Account

CPG giant spends up to $800 million across brands


CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio.

The Irving, Texas, personal-care products giant, whose brands include Kleenex and Huggies, has long worked with several WPP agencies, including Ogilvy and JWT. The review now forces the world’s largest advertising company to play defense amid reports of a disappointing financial performance in 2017 that led investors to temper expectations for 2018.

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