Kia's 'Text Drive' Is an Interactive Book That Lets You Feel and Smell the Stinger Driving Experience

Innocean's direct mail for auto critics got an extended printing

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As Kia geared up to launch its Stinger model last year, it wanted to do something special to help its first grand tourer model stand out—so agency Innocean cooked up a fun bit of custom publishing, complete with a fake speeding ticket and a scratch-and-sniff serving up the smell of scorched tires.

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