Kia's 'Text Drive' Is an Interactive Book That Lets You Feel and Smell the Stinger Driving Experience

As Kia geared up to launch its Stinger model last year, it wanted to do something special to help its first grand tourer model stand out—so agency Innocean cooked up a fun bit of custom publishing, complete with a fake speeding ticket and a scratch-and-sniff serving up the smell of scorched tires.