Kia Sits Out the Super Bowl, but Is Donating to U.S. High School Football Programs

It's part of the automaker's Accelerate the Good program

Kia is supporting football out of the limelight of the Super Bowl. Kia

Like several other longtime Super Bowl advertisers, Kia is sitting out this year’s Big Game. It marks the end of a 10-year run in the game, with many well-regarded (and often funny) spots, including one starring Melissa McCarthy in 2017

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@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.