Like several other longtime Super Bowl advertisers, Kia is sitting out this year’s Big Game. It marks the end of a 10-year run in the game, with many well-regarded (and often funny) spots, including one starring Melissa McCarthy in 2017.
Kia Sits Out the Super Bowl, but Is Donating to U.S. High School Football Programs
It's part of the automaker's Accelerate the Good program
