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Hospital-bound children often can’t get out and experience the trappings of the holidays, so Kia America brought the season to them with a virtual car trip to the North Pole.
The brand used one of its all-electric vehicles, along with digital walls and other advanced gadgetry, to give youngsters at St. Jude Children’s Research Hospital in Tennessee a chance to “travel” without leaving the safety of the facility.
And the kids’ reactions to the high-tech adventure, captured in a hero spot from David&Goliath, are 60 seconds of pure, unbridled delight.