KFC's 'Finger Lickin' Good' Slogan Returns to Lead New Campaign

With Covid-19, it was ill-advised to put hands near mouths, and the tagline was paused

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KFC is showcasing its consumer base’s love for chicken in a new campaign, including the return of its “Finger Lickin’ Good” slogan.

As restaurants reopen across the U.K., the latest ad from Mother will promote the KFC original recipe with “Your Chicken Could Never,” which looks at the love it inspires among customers.

The slogan was removed from advertising during the spread of the Covid-19 pandemic when hand-washing messaging was the government’s main communication for fighting the virus.

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