Accounts

KFC Sends $234 Million U.S. Media Account to Wieden+Kennedy

W+K has served as the brand's U.S. creative agency of record since 2015

Incumbent Spark Foundry won U.S. media duties for KFC at the beginning of 2017.Getty Images
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By Erik Oster

May 23, 2018

Yum! Brands appointed Wieden+Kennedy as media agency of record for KFC, consolidating its domestic creative and media duties with one agency.

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Headshot of Erik Oster

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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