KFC Picks MullenLowe as Its New Creative Agency of Record

The agency beat out four other shops in the review

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Editor’s Note: The story has been updated with comments from KFC and MullenLowe Boston.

The wait is over as KFC has told Adweek the brand has named MullenLowe Boston as its creative agency of record.

KFC put its U.S. creative and media accounts in review last September after working with Wieden+Kennedy for creative since 2015 and media since 2018. The brand has already found its new media agency, naming Publicis Groupe’s Spark Foundry as its new media AOR last month.

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