KFC Malaysia Makes 86-Track Playlist, Marking Each Day Its Stores Were Closed

Chain serenades customers as its restaurants reopen

The curated playlist by Naga DDB Tribal is an ode to KFC fans. Naga DDB Tribal / KFC
Headshot of Sara Spary

Life has been tough for communities throughout lockdown all over the world. But it’s not just people who are missing company—inanimate objects are too, as KFC Malaysia illustrated in its latest campaign to promote the reopening of its restaurants.

The fried chicken chain has released a new video featuring a lonely chair, sauce dispenser and a cash register inside a closed KFC restaurant, all speaking about how much they miss customers.

Agency Naga DDB Tribal developed the spot. The agency also curated an 86-track playlist—one song for each day restaurants were closed—titled “KFC You Soon” to help the chain serenade customers back to its restaurants, which have reopened with social distancing measures in place.

The playlist aims to lure customers back with romantic songs including “Hopelessly Devoted to You” by Olivia Newton-John and “I Want You Back” by The Jackson Five.

“Over the past few months, restaurants have generally been quiet and lonely. If the tables, chairs, trays and sauce dispensers could speak, they would probably tell people how much they’ve been longing for their presence,” according to creative directors Jeremy Yeoh and Suryadipura Salleh.

CREDITS:

Agency: Naga DDB Tribal
Chief Creative Officer: Alvin Teoh
Creative Director: Suryadipura Salleh, Jeremy Yeoh
Associate Creative Director: Rachel Hoo
Senior Copywriter: Candice Chhoa
Copywriter: Peh Xin Ying
Art Director: Bobby Lai, Sara Chong
BM Copywriter: Zhafirry Fenner Zakaria
Head of AV: Sharon de Silva
AV Producer: Lee Boon Hsin
Business Unit Head: RZ Chew
Senior Account Manager: Brian Khoo
Account Manager: Dalina Annuar
Project Manager: Victoria Lim
Production House: Reservoir World Sdn Bhd
Film Director: Quek Shio Chuan
Producers: Kaviraj Ganayson & Chow Chun Son
Cinematography: Kai Lau
Post Production: Dixon Yoong
Color Grade: Setyo Wib
Music and Audio: Raof Zamirdin


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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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