Kentucky Derby Horse or Ad Agency: Can You Tell the Difference?

The ad industry's favorite game is back for a fifth consecutive year

Is Cyberknife a digital ad agency in San Francisco or a horse running in this year’s Kentucky Derby? In addition to being the name of a surgery, Cyberknife is also a horse in this year’s Derby. What about Zubi, The Glitch and Shackleton? If you said horses for any of those, you’d be wrong—they’re all ad agencies. For the first time since 2019, Adweek filmed this year’s contest in person—New York-based independent agency Fig was kind enough to let us torment their employees.