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Last year, we kicked off the Adweek Sports Minute with a mystifying challenge: Kentucky Derby horse or ad agency? It didn’t sound hard, but then I started rattling off names like Beanstalk, Grand Union and Madhouse to random passersby in Columbus Circle and all bets were off.
After a year of testing strangers with all kinds of weird quizzes like Indy 500 driver or ad agency, real or fake NFL endorsements and real or fake college bowl game sponsors, we’ve come full circle.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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