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Ken Jeong Tickles the Funny Bone in New Campaign for ThermaCare

The celebrity wears both his professional hats—comedian and doctor—in trope-busting ads from TRG

Ken Jeong demonstrates how ThermaCare wraps dont hold you back
To inject some life into a dry category, creatives wanted to combine education with fun and explain the product benefits without putting people to sleep.TRG, ThermaCare
Terry Stanley
By T.L. Stanley

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Pain is no laughing matter. So why did ThermaCare hire comedian-actor Ken Jeong as its new spokesman?

For several reasons, it turns out, that revolve around a new brand personality for the therapeutic heat wraps, a willingness to take risks and a celebrity fan who’s also a doctor.

ThermaCare, working with creative agency TRG, has launched a series of spots with Jeong showing off both his medical degree and his comedy chops.

(Captions for the video have not been made available to Adweek.
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Terry Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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