Kellogg Picks TracyLocke to Handle Shopper and Promotional Marketing

Brand portfolio includes dry cereals, Eggo waffles and Pop Tarts

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Kellogg Co. selected the Omnicom Group’s TracyLocke to handle shopper and promotional marketing work for its brand portfolio after a competitive review.

“TracyLocke is our shopper and promotional marketing agency of record,” Kellogg said in an email, confirming what sources previously told Adweek. The company, which is best known for its dry cereal brands along with other breakfast foods like Eggo waffles and Pop Tarts, declined to comment further.

TracyLocke did not return requests for comment but effectively confirmed the news in a recent job listing on Glassdoor.



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