Keka Morelle, Brazil's Newest CCO, Says Uncertain Times Build Resilience and Creativity

Wunderman Thompson's creative chief reflects on diversity, optimism and her path to leadership

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No question, we’re living in a volatile era. Political extremism and polarization are global trends, and a general feeling of uncertainty about the near future hangs over many of the world’s most influential nations.

Brazil is certainly no exception, with the nation in the global spotlight lately due to the polarizing policies of recently elected President Jair Bolsonaro, the subsequent destruction of rainforest lands populated by indigenous cultures and an ongoing spiral of income inequality.

But for Brazilians, uncertainty has long been the one constant, says Keka Morelle, recently named as Wunderman Thompson’s first chief creative officer for the country.



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