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Old Spice has started a multimedia war. Although that may sound a touch dramatic, we’re not sure what else you’d call a series of pointed attacks, cleverly cloaked in a campaign called “Sweat Defense.” And the target, NFL linebacker Montez Sweat, appears to have done little more than have a mildly unfortunate last name.
The Washington Redskins rookie has tried everything, from reasoning with the brand (“It’s just my last name”) to employing some pretty solid defensive arguments from colleagues, like Denver Broncos star Von Miller (“Guys, it’s just his last name”).
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