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Kirshenbaum Bond Senecal and Partners won the creative account for Dean Foods, the U.S. food and beverage company behind DairyPure, TruMoo, Friendly’s and Dean’s.
KBS announced today that it has been named Dean Foods’ advertising agency of record, specifically as its creative and strategic partner, after a competitive review launched in September. It is not clear which other agencies were part of the review.
“When I say that we were blown away by their collective insight, strategic thought leadership, creative prowess, integrated and holistic approach, general passion and great personality, I mean it—hands down, this was the best integrated thinking I have seen in my career,” Marissa Jarratt, vp of Dean Foods marketing, said in a statement.
Dean Foods’ svp and chief customer, marketing and innovation officer Kurt Laufer added in the statement that it was vital for the company to partner with an agency that could help it “realize” a new “vision”...