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Despite widespread speculation about whether WPP will sell off its data investment management division Kantar, the organization is expanding.
Kantar opened the doors today to a new global analytics practice that promises to unlock deeper consumer insights fueled by “the right” data.
Between streamlining the company’s various analytics offerings and bringing together more than 1,500 data scientists and designers, analytics consultants and technologists, Kantar Analytics Practice said it will “combine the world’s most in-depth understanding of consumers with a deep analytics toolkit developed over four decades.”
“Clients feel data rich but insights poor and impact short,” said CEO Eric Salama in a statement.