Kantar’s New Analytics Practice Aims to Provide Marketers the ‘Right’ Data

The group includes 1,500 scientists, consultants, technologists and designers worldwide

The hire comes as WPP continues its effort to divest up to 80% of its 100% stake in the London-based consulting firm. Kantar

Despite widespread speculation about whether WPP will sell off its data investment management division Kantar, the organization is expanding.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.