Kantar Hires Microsoft Executive as North American CEO Pending Sale of WPP's Majority Stake

Reed Cundiff spent 14 years with the tech giant

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Today, WPP’s Kantar announced the hiring of Reed Cundiff (pictured below) as CEO of the North American region, effective May 1. He hails from Microsoft, where he has spent the last 14 years.

Cundiff succeeds Wayne Levings, who is returning to the U.K. to continue in his role as head of global clients. He will report to Kantar CEO Eric Salama.

“Reed understands what it means to deliver for clients,” Salama said in a statement. “He is tech-savvy, entrepreneurial [and] a clear thinker who puts an emphasis on execution and accountability and has built strong teams that have performed at a high level.”

While at Microsoft, Cundiff first served as a senior director and then general manager of customer and market research.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in