JWT London Made These Risqué T-Shirts Telling Cannes Attendees to 'F the Pay Gap'

Agency makes a statement about income inequality

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CANNES, France–A campaign that launched around International Women’s Day is picking up speed at Cannes this week as a team from JWT London continues to look for ways to fight the gender pay gap.

The project, “F the Pay Gap,” was born out of JWT London’s innovation group when some of the team got to thinking about salary and some learned about the salary discrepancies between men and women.

“We work with women every day; they are part of the team every day,” Lucas Peon, executive creative director at JWT London, said.



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