JWT Is Helping Bongiovi Acoustic Labs Bridge the Worlds of Music and Medicine

The agency reimagined the centuries-old stethoscope

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With the help of J. Walter Thompson, Bongiovi Acoustic Labs shows us how music can be used to improve healthcare for people around the world.

Using its patented audio technology and algorithm (called MDPS), the sound engineering company founded by producer and recording engineer Tony Bongiovi—who also founded New York’s Power Station studio, produced records for the likes of the Talking Heads and the Ramones and is Jon Bon Jovi’s cousin—developed a prototype of a new digital stethoscope, in partnership with JWT, that claims to be a more affordable and accurate telemedicine solution for those in need around the world.

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