Justin Long, Once the Face of Mac, Is Now a PC Guy in Intel's New Ad Campaign

As Apple becomes a competitor, Intel turns the tables on a classic campaign

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Last November, Apple added some insult to injury for longtime supplier Intel.

As a kicker to its reveal of its M1 processor replacing Intel’s chips in the new Macbook Air and Macbook Pro evolutions, Apple brought out one last surprise: John “I’m a PC” Hodgman. Reprising his role from Apple’s famed “Get a Mac” campaign, Hodgman returned to making fun of non-Mac computers as stodgy and old-fashioned.

Today, the PC industry returns fire.

Justin Long, Hodgman’s “Get a Mac” co-star, is back at the center of a campaign—but this time he’s on Team PC.

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