JPMorgan Chase Launches Global Media Review

U.S. incumbent Zenith is defending in the process

Sources say the review is being led by MediaLink; the U.S. incumbent, Publicis Groupe media agency Zenith, will be defending. J.P. Morgan

JPMorgan Chase has launched a review of its global media buying and planning account, sources with knowledge of the process confirmed to Adweek.

@ErikDOster Erik Oster is an agencies reporter for Adweek.