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JPMorgan Chase has launched a review of its global media buying and planning account, sources with knowledge of the process confirmed to Adweek.
The review is being led by MediaLink; the U.S. incumbent, Publicis Groupe media agency Zenith, will be defending, according to these sources. JPMorgan Chase, MediaLink and Zenith all declined to comment.
JPMorgan Chase works with a variety of media agencies outside the U.S. and the review is being positioned as a consolidation move, according to a source with knowledge of the process.
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