Jonathan Van Ness Helps Pop-Tarts Add Sparkle to Boring Pretzels in Super Bowl Spot

The brand's 30-second ad will air at the end of the first half

Playing the part of an enthusiastic infomercial host, Queer Eye’s Jonathan Van Ness stars in Pop-Tarts’ 30-second Super Bowl spot, which was created by MRY and released today.

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