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John Deere named South Carolina agency EP+Co (formerly Erwin Penland) as advertising agency of record for its consumer equipment business, following a review led by Hasan & Co.
Incumbent GSD&M won creative and media agency of record duties for John Deere back in 2007. The brand moved media buying and planning responsibilities to WPP’s Mindshare the following year. A GSD&M spokesperson confirmed that the Omnicom agency did not defend its account in the review.
The assignment will encompass brand strategy, creative, content and social media responsibilities, and EP+Co will be tasked with collaborating with the brand on a long-term marketing strategy.
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