Johannes Leonardo Welcomes W+K Vet as Volkswagen Creative Lead

JL became Volkswagen's US lead creative agency earlier this year

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New York agency Johannes Leonardo brought on a Wieden+Kennedy veteran of over a decade to lead creative on the Volkswagen account.

The agency hired Jimm Lasser as executive creative director tasked with directing the creative team for the account, effective at the start of July. He will report to Johannes Leonardo co-founders Jan Jacobs and Leo Premutico.

“We think there’s only one way creativity can have true commercial value: courageous thinking that arms a brand with a clear POV and earns a place in consumers lives,” Jacbos said.

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