Joakim Borgström, BBH's Singapore Creative Chief, Is Now the Network's Worldwide CCO

Outgoing leader Pelle Sjoenell is headed to Activsion Blizzard

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Agency network BBH has a new global creative chief.

The agency announced today that longtime BBH creative Pelle Sjoenell, founder of its Los Angeles office and worldwide CCO since early 2016, is headed to Activision Blizzard, where he will be chief creative officer for the gaming brand behind Overwatch and Call of Duty.

Moving into the worldwide CCO role for BBH is Joakim Borgström, creative chief of BBH Singapore, which has produced some of the network’s most innovative campaigns in recent years.

“I feel honored and humbled to have been given the responsibility to carry the Black Sheep flag and walk it into the future.



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