Jerry Garcia's Cannabis Line Debuts With an Airstream and a Deadhead Ambassador

Holistic Industries collaborated with the late musician's family for Garcia Hand Picked

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There may have been no better launching pad for Jerry Garcia’s cannabis line than the Outside Lands festival in San Francisco and its toker-friendly section called Grass Lands. The annual three-day event at Golden Gate Park was the largest gathering in the country, as of 2019, to allow weed sales and on-site consumption.

But the coronavirus obliterated live events in 2020 and, with it, any plans that Outside Lands’ sponsors like Holistic Industries had to produce experiential activations this past summer.

That

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