Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising

Both will receive the Lion of St. Mark in Cannes this June

Video: GS&P; Editor: Breana Mallamaci

San Francisco ad legend Hal Riney may not have understood what he was creating when he put Jeff Goodby and Rich Silverstein together at Ogilvy. Yet, from that single moment, the duo has gone on to carve out a significant place in the pantheon of great creative minds. On Monday, we learned that Goodby and Silverstein are this year’s Lion of St. Mark winners at Cannes. With almost four decades together, Goodby and Silverstein have seen the good and bad, continue to find inspiration in the industry and have done so while keeping the work clever, intelligent and funny. Adweek spent some time at Goodby Silverstein & Partners to learn more about their genuinely unique life in advertising.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.