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As we’ve seen in recent years, Jeff Bridges has considerable range and can often be the solid foundation for any movie. But for his new project, he’s really stretching himself, into a role that spans … a canal.
Amstel’s newest spot from London agency adam&eveDDB features Bridges as both a literal and metaphorical bridge, helping bring people together in a time beset by global disharmony.
“Bridging differences, now that’s something we really need to do,” Bridges says in a statement announcing the campaign for the Heineken-owned brand.
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