Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Jack Link’s has completed the overhaul of its agency partnerships with the selection of Cincinnati-based independent agency Empower as its media agency of record.
The appointment follows a review that was conducted as a separate process from the creative agency review launched in February. It follows Jack Link’s appointment of GSD&M as its new creative agency of record, ending a 13-year relationship with incumbent Carmichael Lynch, which had opted to sit out the review process and instead be judged on the strength of its current work for the client.
Carmichael
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in