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Jack Link’s has completed the overhaul of its agency partnerships with the selection of Cincinnati-based independent agency Empower as its media agency of record.
The appointment follows a review that was conducted as a separate process from the creative agency review launched in February. It follows Jack Link’s appointment of GSD&M as its new creative agency of record, ending a 13-year relationship with incumbent Carmichael Lynch, which had opted to sit out the review process and instead be judged on the strength of its current work for the client.