Jack Link’s Sends Media Account to Independent Agency Empower

Following the brand naming GSD&M as its new creative AOR

Jack Link’s spent approximately $11 million on measured media in the U.S. last year. Jack Link's Beef Jerky

Jack Link’s has completed the overhaul of its agency partnerships with the selection of Cincinnati-based independent agency Empower as its media agency of record.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.