Jack in the Box Just Launched One of the Most Tone-Deaf Ads of the #MeToo Era

Agency and brand defend focus on genital jokes in the workplace

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Let’s get this out of the way: Yes, juvenile humor is still OK. Kmart’s “Ship My Pants” spot is still just as funny, charming and joyously silly as it was in 2013.

What’s not OK, especially after all the tales of hostile work environments that have been highlighted by the #MeToo movement, is an ad that celebrates sexual innuendo in the workplace, which is exactly what Jack in the Box and agency David&Goliath have done with a new ad called “Jack’s Bowls.”

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in