Jack in the Box Just Launched One of the Most Tone-Deaf Ads of the #MeToo Era

Agency and brand defend focus on genital jokes in the workplace

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Let’s get this out of the way: Yes, juvenile humor is still OK. Kmart’s “Ship My Pants” spot is still just as funny, charming and joyously silly as it was in 2013.

What’s not OK, especially after all the tales of hostile work environments that have been highlighted by the #MeToo movement, is an ad that celebrates sexual innuendo in the workplace, which is exactly what Jack in the Box and agency David&Goliath have done with a new ad called “Jack’s Bowls.”

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