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Jack in the Box has named Dentsu Aegis Network’s Carat L.A. as its media agency of record tasked with handling traditional and digital media buying and planning for the fast-food chain.
“Carat L.A. showed tremendous media industry knowledge and progressive technology that aligns with the challenger spirit of the Jack in the Box brand,” said Jack in the Box chief marketing officer Iwona Alter in a statement. “We feel the agency’s expertise will provide us a unique competitive advantage as we look ahead.”
“We’re
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