It's Time to Ditch the RFPs and Work With Agencies on Trial Projects Instead

Offering tryouts gives brands insight into whether it'll be a working relationship worth pursuing

The last nine days of March sounded two alarms on the agency selection process. First, several agencies contending for the BMW business learned they’d lost from a press alert. Then came the news of yet another Pizza Hut breakup, initiating the chain’s fifth review in six years.