It’s Time for Sales and Marketing to Put Aside Their Differences and Find Common Ground

They’re both in this together for the long haul, after all

Though they've been framed as incompatible departments, they actually should be working together. Getty Images

It’s no one person’s fault that sales and marketing have grown apart within recent years. These departments play fundamentally different roles within organizations, and over time, this has led to a natural division of processes, goals and even the technologies used.

Theresa O’Neil is the vp of marketing at Showpad.