It’s Time for Agencies to Stop Using Billable Hours to Prove Value

It doesn’t focus on the quality of the work

Billable hours only discredits an agency's product. Getty Images

The purpose of billable hours has been to quantify a service-based industry and provide an explanation for pricing that can often seem arbitrary to clients. How much does a new website cost? Or creative for a new campaign? “As many hours as it takes us to produce it” has become the standard response.

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Elliot Schimel is the CEO of Mission Control Marketing.