It’s Time for Agencies to Stop Using Billable Hours to Prove Value
It doesn’t focus on the quality of the work
Billable hours only discredits an agency's product.
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The purpose of billable hours has been to quantify a service-based industry and provide an explanation for pricing that can often seem arbitrary to clients. How much does a new website cost? Or creative for a new campaign? “As many hours as it takes us to produce it” has become the standard response.
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